Last updated: 24 October 2026
White label SEO costs agencies between $178 and $2,999 per client per month on the published wholesale price lists we checked in October 2026, with most local SEO packages priced between $299 and $499. Links bought on their own run £60 to £380 each on one major vendor’s rate card (about $82 to $517 at October 2026 exchange rates), and platform or membership fees of $25 to $999 a month can sit on top.
Here is my position, as the founder of a link building marketplace who has worked in SEO and link building since 2012: the package price is the least useful number on the page. What decides your margin is the price per link inside the package, the fees outside it, and your own hours. Most pricing guides for this search quote ranges with no source and then pitch their own service. This one shows where every number comes from, so you can check it.
Below: the five pricing models, a table of verified vendor prices, what drives the cost, markup and margin math with stated assumptions, and the red flags in cheap offers. If you need the basics first, our explainer on why white label SEO providers are getting popular covers what white label SEO is and why agencies use it.
How much does white label SEO cost?
On published vendor pages, packaged white label SEO starts at $178 per client per month and runs to $2,999 for a premium local plan. Fully managed campaigns start at $1,000 a month. That is wholesale: what your agency pays, not what your client pays.
The ranges you see elsewhere are wider and rarely sourced. Google’s AI Overview for this search says wholesale runs “$178 to $1,800+” per client and retail “$300 to $3,500+”. One top-ranking guide says “$500 to $1,500 monthly for basic local SEO” with no data behind it. When we asked ChatGPT and Perplexity the same question in October 2026, both gave tidy tables built from third-party blog posts rather than vendor price lists. Ranges are fine for a first idea. You quote clients from price lists.
The five white label SEO pricing models
Every white label offer we checked fits one of five models. Most agencies end up using two or three of them at once.
| Model | How you pay | Best for | Watch out for |
|---|---|---|---|
| Per-client monthly package | Fixed fee per client per month for a defined bundle | Selling repeatable local or national SEO | Vague deliverables, especially “monthly link building” |
| Per-task (à la carte) | A price per article, audit, hour or location page | Agencies that run their own strategy | You own the plan, so you own the results |
| Per-link | A price per placement, usually tiered by DR and traffic | Adding links to a package or to your own campaigns | DR alone; check the site’s real traffic |
| Managed budget | A monthly budget the provider allocates for you | Larger clients you want fully handled | Less visibility into what each dollar buys |
| Platform or membership fee | A monthly fee for software, discounts or access | Agencies that want a dashboard and catalogue in one place | Fees that sit on top of every service you order |
Hourly billing exists too. One vendor we checked sells human SEO time at $75 an hour. It is rarely the main model for white label, because your client buys outcomes, not hours.
White label SEO prices from vendor pages
Every price below comes from the vendor’s own pricing page, in USD, pricing checked October 2026. We list only what the page publishes. Vendors that quote on request are left out of the price columns.
| Vendor | Model | Published price | Terms |
|---|---|---|---|
| AgencyPlatform | Per-client package | Local SEO from $178, national SEO from $355 per month (Gold member rate) | Month to month; memberships separate |
| SEOReseller | Per-client package | $299 GBP only, $499 local, $699 national per client per month | No client contracts; 30 days’ notice to leave the program |
| SEO Brothers | Per-client package | Tiny $299 (2 backlinks, 2 content pieces), Typical $399 (4 and 4), Turbo $624 (6 and 6) per month | Month to month; one month’s notice; no service refunds |
| Third Marble | Per-client package plus agency fee | Local SEO $399, $999 or $2,999 per client per month; agency fee $500 (under 5 accounts) or $100 (5+) | No long-term contracts |
| SEO Brothers rate card | Per-task | Content $29 per piece, backlinks $50 each, human SEO time $75 per hour, strategy review $300 | Monthly add-ons |
| Third Marble GBP packages | Per-task (per profile) | $100 or $300 per Google Business Profile per month; location page project $1,000 plus $100 per page | No long-term contracts |
| FatJoe | Per-link | £60 (DR10+), £80 (DR20+), £100 (DR30+), £180 (DR40+), £280 (DR50+), £380 (DR60+) per placement, priced in GBP (about $82, $109, $136, $245, $381 and $517 at October 2026 exchange rates) | No stated minimum; 10% off on a monthly subscription |
| The HOTH (HOTH X) | Managed budget | $1,000, $2,500, $5,000 or $10,000 per month | Recurring monthly |
| DashClicks | Platform fee | Fulfilment center free to join; Pro software $199 per month; SEO priced per order | No contracts, no minimums |
| Vendasta | Platform minimum spend | $99, $499 or $999 monthly minimum | $99 tier no contract; $499 and $999 on one-year contracts |
| AgencyPlatform membership | Membership fee | $9 to $100 per month, or $60 to $504 per year | Separate from campaign fees |
Two things jump out. First, the cheapest local packages cluster tightly: $178, $299, $399, $499. Second, the link line varies far more than the package line. A backlink costs $50 on one rate card and £60 to £380 (about $82 to $517) on another, depending on the site. That spread is where white label margins are won or lost.
For reviews, ratings and contract details on the full-service providers, see our white label SEO company reviews. This page sticks to the money.
What drives white label SEO cost?
Five things move the price. They are listed in the order they tend to change your invoice.
- Link count and link quality. Third Marble’s tiers show it clearly: its $399 plan includes 6 low-DA backlinks per quarter, while its $2,999 plan includes 3 high, 6 medium and 18 low-DA backlinks per quarter. More links, and better ones, are most of what a higher tier buys.
- Content volume. SEO Brothers moves from 2 content pieces a month at $299 to 6 at $624. Ask for the word count and who edits it before you compare.
- Locations. Local work is priced per Google Business Profile or per location. SEO Brothers charges $50 a month per additional location; Third Marble prices per profile.
- Competition and market. A national campaign or a crowded niche needs more links and content to move, which is why national plans cost more than local ones at every vendor that publishes both (SEOReseller: $499 vs $699; AgencyPlatform: $178 vs $355).
- Platform, reporting and account fees. Dashboards ($25 a month on SEO Brothers’ rate card), agency fees ($100 to $500 at Third Marble) and platform minimums ($99 to $999 at Vendasta) are easy to miss because they are not on the per-client line.
How many links a client actually needs depends on the gap to the pages already ranking. Our guide on how many backlinks you need to rank shows how to size that gap before you pick a tier.
Why the link line matters most
Take a client who needs 4 new links a month. Here is what that line costs at three published price points:
| Source of the 4 links | Published price per link | Monthly link cost |
|---|---|---|
| Inside SEO Brothers’ Typical package (4 backlinks included) | $50 on its rate card | Included in $399 |
| FatJoe DR30+ placements | £100 (about $136) | £400 (about $544) |
| FatJoe DR50+ placements | £280 (about $381) | £1,120 (about $1,524) |
Same number of links: $200 at the $50 rate card price, about $1,524 (£1,120) at the DR50+ tier. Neither price is “wrong”. They buy different sites. The point is that two packages with the same link count can deliver very different value, and you will not know which until you see the domains.
So price the link line separately. Ask every provider for the sample link list, check each domain’s real traffic, and look past DR. DR is a third-party metric, not a Google one; our guide to DR and UR in SEO explains what it does and does not tell you, and you can check a domain with our free DR checker.
How much should you charge for white label SEO?
Charge enough to cover the wholesale price, your own time and your target margin. The common rule is “double the wholesale price”, which the AI Overview and several top pages repeat. That rule is a markup, and markup is not margin.
Markup vs margin
Markup is what you add on top of cost. Margin is the share of the client’s price you keep. They are different numbers for the same deal:
| Markup on wholesale | Gross margin |
|---|---|
| 50% | 33% |
| 100% (2x) | 50% |
| 150% | 60% |
| 200% (3x) | 67% |
Formula: margin = markup ÷ (1 + markup). A 100% markup gives a 50% gross margin, and that is before you pay for your own time.
Price from loaded cost, not wholesale
The better formula: client price = (wholesale + your own cost) ÷ (1 minus target margin). Here it is with stated assumptions. Plug in your own numbers.
| Line | Monthly amount |
|---|---|
| Wholesale (SEOReseller national, list price) | $699 |
| Your account management (assumed 3 hours at $50) | $150 |
| Loaded cost | $849 |
| Client price at a 40% target margin | $1,415 |
| Client price at a 50% target margin | $1,698 |
| Client price at a 60% target margin | $2,123 |
Now compare the “2x” rule. Doubling $699 gives $1,398. After your $150 of time, you keep $549, a 39% margin, not 50%. Add a platform fee or one extra hour a month and it drops again. Our provider reviews run the same math on a local package; the lesson holds at every price point: if you cannot charge about double the wholesale price, the account will eat your time.
Is white label cheaper than hiring?
Often, at low volume. Assume a full-time SEO specialist costs your agency $5,000 a month all-in (an assumption; use your real figure). At $699 wholesale per national client, white label costs the same as that hire at about 7 clients ($4,893). Below that, white label is cheaper and turns a fixed cost into a variable one. Above it, a hire starts to make sense, as long as you have the processes to manage one. Doing SEO yourself is the cheapest option in cash and the most expensive in hours, which is exactly why agencies outsource it.
What should a small business pay for SEO?
There is no official benchmark. The closest public data we found: Boostability’s Clutch reviewers report client budgets from $200 to $6,700 a month. Use your wholesale cost and target margin to set the floor, not a competitor’s ad. If a client’s budget cannot cover your loaded cost at a healthy margin, the honest answer is a smaller scope, not a cheaper provider.
Red flags in cheap white label SEO offers
Low prices are not the problem. Low prices that cannot cover the work they promise are. Run the numbers on every offer.
- Link counts the price cannot pay for. If a $199 package promises 10 links a month, that is under $20 per link, below the cheapest per-link price on the rate cards we checked ($50 at SEO Brothers, £60 or about $82 at FatJoe). Links that cheap usually come from directories, private blog networks or sites with no real traffic.
- No link list. If a provider reports link counts but will not share every URL, assume you would not like the list.
- Guaranteed rankings. Nobody controls Google’s results. A guarantee is a sales line, not a plan.
- Fees outside the per-client price. Setup fees, agency fees, platform minimums and dashboard fees all count. Add them up per client before you compare.
- Annual contracts on day one. Month-to-month is common at this price level (AgencyPlatform, SEOReseller, SEO Brothers, DashClicks). A one-year lock-in needs a reason.
- Paid links with no disclosure. Google’s spam policies treat buying links to manipulate rankings as link spam, and Google asks that paid links carry rel=”sponsored”. A provider that hides what it pays for leaves your client carrying the risk.
Cheap content is a softer flag. A $29 content piece can be fine for a GBP post or a short update. It is not a 1,500-word guide. Ask what each price buys before you resell it. For more on judging the link side of a package, see our guide to white label link building agencies.
How to cut white label SEO costs without cutting quality
- Split the package. Buy fixed local work (GBP, citations, on-page) as a package and buy links separately, so you control the most expensive line.
- Use volume pricing. SEOReseller says SEO pricing can be customised for large client volumes, and FatJoe takes 10% off monthly subscriptions. Ask once you pass a handful of clients.
- Match the tier to the client. A single-location plumber does not need a $2,999 plan. A national e-commerce site will not move on a $178 one.
- Pilot before you scale. Put three clients on a provider for 90 days, compare its reports with Search Console, and open every link.
Agencies that want to pick their own placements instead of taking whatever a package includes can see the site, its traffic and the price up front before they buy. Browse vetted publishers on Backlink Express.
